Big Coverage in Asia for The World Games 2017
The World Games 2017 will be shown on several TV stations throughout China. Lagardere Sports/U!Sports has signed an agreement with the Asian distributor Madison, which guarantees several partners in China, including CCTV 5, Shanghai TV, Beijing TV, Guangdong TV, IPTV, and China Mobile/MiGo with approximately 400 million users.
Chinese muaythai will be represented by Yongkhang Zhang in 75 kg division, and the entire Chinese audience will be able to follow him live from Poland.
IWGA CEO Joachim Gossow says: “This is the biggest media platform The World Games has ever had in Asia. We are very pleased about the deal with Madison and with the coverage in China that will reach hundreds of millions of people.”
Muaythai has been a true success at the previous multisport games being one of the most watched sports in the programme, and all muaythai stakeholders are looking forward to the World Games 2017 to see the best in the world competing in Wroclaw.
Read more at http://www.theworldgames.org/